RheuMuseum

DSE initiative that educates rheumatologists about the clinical manifestations and pathobiology of two SpA diseases—axSpA and PsA. Clients wanted a campaign with legs for an immersive, experiential website with deep clinical content and ownable, “never seen before” creative. Tall order. We were given one week from brief to the pitch. My concept from the pitch was the campaign eventually produced.

ROLE: Creation of the pitch winning creative campaign.