FreeStyle libre pediatric campaign

FreeStyle Libre liberates patients and doctors from the hassles of glucose monitoring. The adult consumer campaign (YOU CAN DO IT) exploded across Europe, the construction made for unlimited executions. For the launch of the pediatric campaign we needed mimic the universal application of scenarios, but from a more emotional angle. Children with diabetes are now FREE TO BE kids.

Concept and headline copywriting, illustration oversight, HCP iDetail aid, consumer brochure. Illustrator: Chase Stone.