FreeStyle Libre Global launch

FreeStyle Libre is a first of its kind flash glucose monitor which uses sensor technology instead of finger pricks. The original "YOU CAN DO IT" launch campaign was the launchpad for a full localization guide for the global markets.

Aided in the execution off of the winning tissue concept from Saatchi colab®, developed print ads, eDetails, HCP and consumer brochures for the campaign. Concepted new scenarios for the launch of new indications and developments in Libre technology, oversaw the creation of new illustrations. Creative Direction: David Graham and Brendan Ward; Illustrator: Chase Stone.

Relatable Campaign

Within the first 45 days of launch there were 1,400 tweets and over 780,000 impressions with consumers even adding themselves into our ads.

Illustration for the mobile app launch

Illustration for the pregnancy indication