Savaysa US Launch

Daiichi Sankyo developed a blood-thinner that was third to market in an already congested space. We set ourselves apart by developing the campaign that highlighted the major differences between us and the ubiquitous competitor, Warfarin. Our photoshoot portrayed lively, positive people, "Young Bloods" who wanted to rock-on, not roll-over. 

Campaign look and feel development, photo-retouching direction  branding guidelines, direct mail and email CRM program, magazine ads. Creative Direction: Joe Ferazzano; Photographer: Bill Zelman.